Privacy Policy

Privacy Policy

This privacy policy deals with how firstoptic.co.uk handles ‘Personal Data’ as it is defined in the GDPR (General Data Protection Regulation). Personal data, as described by the GDPR is data such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity.

Who are we?

We are First Optic Ltd and we run firstoptic.co.uk. Our registered address is 19 Bethel Square, Brecon, Powys, LD3 7JP. As the owner of firstoptic.co.uk we take a proactive approach to user privacy and ensure the necessary steps are taken to protect the privacy of you throughout your visiting experience.

What type of data do we collect and why?

We may collect and process the following data about you:

Using our contact form
Your name and email address as well as other Information that you provide by filling in a contact form on this site. This is so that we are able to reply to your service enquiry or your general question.

Booking an appointment
Your name and email address as well as other Information that you provide by filling in the appointment form on this site. This is so that we are able to book your appointment.

Mailing lists
Your email address when subscribing to our newsletter. We don't sell, rent or trade email lists with any other organisation or business.

We use a third party provider, MailChimp, to deliver our newsletter. We gather statistics around email opening and clicks using industry standard technologies to help us monitor and improve our newsletter. For more information, please see MailChimp’s privacy notice. You can unsubscribe to general mailings at any time of the day or night by clicking the unsubscribe link at the bottom of any of our newsletter emails.

MailChimp have activated the EU-US Privacy Shield so are qualified and GDPR compliant in order to receive and process your information.

Google Analytics
When you visit our site we use a third party service, Google Analytics, to collect standard internet log information and details of visitor behaviour patterns. We do this to find out things such as the number of visitors to the various pages of our site or what browser is being used. This information is processed in a way which does not identify anyone i.e. does not collect personal data. We do not make any attempt to find out the identities of those visiting our website. You can access Google’s privacy policy here:

You can read more information on how cookies are used on this website in our cookies polcy here.

Who is collecting the data?

We handle personal data for our own business.

How is the data collected?

Information on our website will be collected in association with your use of a contact form, newsletter signup form or by booking an appointment from our website.

If you contact us using either our online contact form or directly via email, we may keep a record of that correspondence.

When you sign up for our newsletter, only your name and email address is added to our mailing list database, which is handled by MailChimp.

When booking an appointment service our online booking form, only your name, email address and phone number is collected and stored.

Cookies are collected by navigating and interacting with my website. You can read more about what cookies are used in my cookie policy here.

How long is data stored?

Your Personal Data is only stored for the duration of time that it is needed. Data that is stored for the sole use of signing up to our newsletter, will be kept until such data is manually removed by the user by unsubscribing. Which they can do at any time.

Stored data that has been sent via a contact form on our website will be kept for the duration of required communication.

Personal data collected through the booking form will be kept for the duration of required communication.

How easy is it to opt-out?

All ways of collecting personal data on our website are opt-in, and you will always have the opportunity to opt-out. Meaning that in order for us to receive any personal data from you, you will need to actively choose to opt-in when filling out any of the forms on our website.

You will always have the opportunity to unsubscribe to our newsletter at any time.

If you believe that you have received information from us that you did not opt in to, you should contact us at mail@firstoptic.co.uk.

You are entitled to access the personal data that we hold. 

How secure is your Personal Data?

Data collected and stored on our website is secure and password protected. It is backed up daily and is encrypted on Amazon S3 servers which are GDPR compliant and each backup is kept for 30 days and then deleted.

 

We are not responsible for the privacy or security practices of any third party. The collection and use of your Personal Data by such third parties may be subject to separate privacy and security policies. If you suspects any misuse or loss of, or unauthorised access to, your Personal Data, you should let us know immediately by contacting us at mail@firstoptic.co.uk.

What rights do you have?

Under GDPR, you have the right of access to the information stored about you. For clarity, aside from the cookie data collected about your device, firstoptic.co.uk only collects a name and or an email address from certain areas of the website such as a contact form, newsletter signup or booking form. No details of credit cards are ever taken or stored on this website.

If you cannot update your own information, we will correct any errors in the personal data we hold about you within 7 days of receiving written notice from you about those errors.

It is your responsibility to provide us with accurate and truthful personal data. We cannot be liable for any information that is provided to us that is incorrect.

You may cancel any subscription or revoke your consent to the processing (including storage) of this data at any time with immediate effect. As a data subject (a real person) your individual rights include: right to be informed; right of access; right to rectification; right to erasure; right to restrict processing; right to data portability; right to object; right to not be subject to automated decision-making (including profiling).

When can I contact you?

From time to time, we may need to send you important notices, such as changes to our privacy policy. Because this information is important to your interaction with us, you may not opt-out of receiving these communications. This falls under Legitimate Interests of GDPR.

How can you contact us?

All correspondence with regards to privacy should be addressed to: Kiranjeet Matharu 19 Bethel Square, Brecon,
Powys, LD3 7JP or email mail@firstoptic.co.uk. You may contact us by email in the first instance.

Intellectual property rights

All content on our website including but not limited to text, software, photographs and graphics is protected by copyright. We own copyright of all original content, except for some images that are copyrighted to Candice Picard on Unsplash and or images that are copyrighted to Freepik.

You shall not assert or attempt to obtain any such rights and you shall not use, copy, reproduce, modify, publish, transmit, participate in the transfer or sale of, create derivative works from, or in any way exploit, our name, trade marks, logos or other proprietary marks, or any of the content of our Site, in whole or in part.

Changes to the Privacy Policy

We may update this privacy policy from time to time at our sole and absolute discretion. Please check this website regularly for changes.

Last updated: 7th November 2019

19 Bethel Square, Brecon LD3 7JP